Managerial Economics & Business Strategy w/Data Disk

Type

Book

Authors

Baye, Michael

ISBN 10

0072818638

ISBN 13

9780072818635

Tags

Economics

Abstract

This textbook provides students with the tools from intermediate microeconomics, game theory, and industrial organisation to make sound managerial decisions. It contains real-world examples, frontier research and an inclusion of modern topics, as well as balanced coverage of traditional and modern microeconomic tools.

Description

A work on managerial economics, that offers students with the tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions.

Biblio Notes

Document Type: Book
All Authors / Contributors: Michael R Baye
ISBN: 9780073375960 0073375969 9780071267441 0071267441
OCLC Number: 319247450
Description: xxxii, 621 pages : illustrations ; 24 cm.
Contents: The fundamentals of managerial economics --
Market forces: demand and supply --
Quantitative demand analysis --
The theory of individual behavior --
The production process and costs --
The organization of the firm --
The nature of industry --
Managing in competitive, monopolistic, and monopolistically competitive markets --
Basic oligopoly models --
Game theory: inside oligopoly --
Pricing strategies for firms with market power --
The economics of information --
Advanced topics in business strategy --
A manager's guide to government in the marketplace --
Challenges at Time Warner.
Series Title: McGraw-Hill series in economics.
Responsibility: Michael R. Baye.

Number of Copies