Economics 

Aimed at advanced-level undergraduate and graduate courses in managerial economics, this text features running case studies exploring hypothetical decision-making processes. It creates a setting that highlights microeconomic theory and the tools of quantitative analysis.  

Genre/Form: Lehrbuch
Additional Physical Format: Online version:
Keat, Paul G.
Managerial economics.
Upper Saddle River, NJ : Prentice Hall, ©2003
(OCoLC)647164266
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Paul G Keat; Philip K Y Young
ISBN: 0130353353 9780130353351 0131105396 9780131105393
OCLC Number: 49959471
Description: xviii, 765 pages : illustrations ; 24 cm
Contents: Ch. 1. Introduction --
Ch. 2. The Goals of a Firm --
Ch. 3. Supply and Demand --
Ch. 4. Demand Elasticity --
Ch. 5. Demand Estimation --
Ch. 6. Forecasting --
Ch. 7. The Theory of Production --
Ch. 8. Cost --
Ch. 9. Linear Programming --
Ch. 10. The Estimation of Production and Cost Functions --
Ch. 11. Market Structure and Output and Pricing Decisions --
Ch. 12. Break-Even Analysis (Volume-Cost-Profit) --
Ch. 13. Special Pricing Practices --
Ch. 14. Capital Budgeting --
Ch. 15. Risk and Uncertainty --
Ch. 16. The Role of Government in the Market Economy --
Appendix --
Index.
Responsibility: Paul G. Keat, Philip K.Y. Young.