Advertising, Social Sciences, Business & Finance 

Foundations of popular culture, vol. 5. 

Does advertising have the power to alter minds and behavior? Or is it merely a simplistic and often vulgar form of enticement? Advertising and Popular Culture is the first comprehensive text to provide a balanced analysis of advertising as a business practice and as a creator of symbolic environments. Advertising - its images and messages - has permeated our popular culture for over forty years. Reflecting current 

`The 11 comprehensive and well-documented chapters provide critical insights toward understanding these complex domains and their contemporary roles.... This is a valuable resource for academics and professionals in advertising, media and communication, as well as for research on the cultural significance of advertising and popular culture' - Choice 

Additional Physical Format: Online version:
Fowles, Jib.
Advertising and popular culture.
Thousand Oaks, Calif. : Sage Publications, ©1996
(OCoLC)654669012
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Jib Fowles
ISBN: 0803954824 9780803954823 0803954832 9780803954830
OCLC Number: 33245195
Description: xviii, 278 pages : illustrations ; 24 cm.
Contents: Energizers --
Origins --
Flagrant criticisms --
The dynamics behind the advertisement --
The dynamics of popular culture --
Exchanges --
The surface of the advertisement, composed and consumed --
Deciphering advertisements --
Mixed receptions --
The project of the self --
In perspective.
Series Title: Foundations of popular culture, vol. 5.
Responsibility: Jib Fowles.