Social Communication in Advertising: Persons, Products and Images of Well-Being

Type

Book

Authors

Leiss, William

Kline, Stephen

Jhally, Sut

Botterill, Jacqueline

ISBN 10

0415903548

ISBN 13

9780415903547

Tags

Advertising, Marketing, Communications, Communication & Media Studies, Business communication, Social Sciences, Media Studies

Abstract

The first comprehensive study of advertising in our society and culture, including a number of important comments on the implications of advertising for social policy.

Biblio Notes

Document Type: Book
All Authors / Contributors: William Leiss; Stephen Kline; Sut Jhally
ISBN: 0415900840 9780415900843 0415903548 9780415903547 0176034919 9780176034917
OCLC Number: 17983786
Description: vii, 426 pages : illustrations ; 23 cm
Responsibility: William Leiss, Stephen Kline, Sut Jhally.

Number of Copies