Leadership & Motivation, Management, Small Business & Entrepreneurship, Communications, Business communication 

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Arthur H Bell; Dayle M Smith
ISBN: 0471239712 9780471239710
OCLC Number: 40052593
Notes: Includes index.
Description: x, 546 pages : illustrations ; 24 cm
Contents: Ch. 1. Communication architecture for professional success --
Ch. 2. A process for management writing --
Ch. 3. Individual and collaborative styles for management writing --
Ch. 4. Oral presentations --
Ch. 5. Listening --
Ch. 6. Formats and techniques for business letters --
Ch. 7. Saying "yes" and "no" in correspondence --
Ch. 8. Persuasive messages --
Ch. 9. Effective memos and E-mail --
Ch. 10. Short and long reports --
Ch. 11. Proposals and business plans --
Ch. 12. Graphic aids for documents and presentations --
Ch. 13. The career search, resumes, and follow-up communications --
Ch. 14. Guidelines for interviewees and interviewers --
Ch. 15. Managing meetings and telephone work --
Ch. 16. Ethics and law for management communication --
Ch. 17. Gender communication --
Ch. 18. Crisis communication and media relations --
Ch. 19. Communication for intercultural management.
Responsibility: Arthur H. Bell and Dayle M. Smith.