Company Profiles, Advertising, Communication & Media Studies, Radicalism, Political Advocacy, Human Rights 

"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket. 

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Naomi Klein
ISBN: 0312203438 9780312203436 0312271921 9780312271923
OCLC Number: 45308700
Description: xxi, 490 pages : illustrations ; 24 cm
Contents: Introduction. A web of brands --
New branded world --
The brand expands : how the logo grabbed center stage --
Alt.everything : the youth market and the marketing of cool --
The branding of learning : ads in schools and universities --
Patriarchy gets funky : the triumph of identity marketing --
Brand bombing : franchises in the age of the superbrand --
Mergers and synergy : the creation of commercial utopias --
Corporate censorship : barricading the branded village --
The discarded factory : degraded production in the age of the superbrand --
Threats and temps : from working for nothing to "free agent nation" --
Breeding disloyalty : what goes around, comes around --
Culture jamming : ads under attack --
Reclaim the streets --
Bad mood rising : the new anticorporate activism --
The brand boomerang : the tactics of brand-based campaigns --
A tale of three logos : the swoosh, the shell and the arches --
Local foreign policy : students and communities join the fray --
Beyond the brand : the limits of brand-based politics --
Conclusion. Consumerism versus citizenship : the fight for the global common --
Afterword. Two years on the streets : moving through the symbols.
Other Titles: No space, no choice, no jobs
Taking aim at the brand bullies
Responsibility: Naomi Klein.