Tales from Under the Rim: The Marketing of Tim Hortons

Type

Book

Authors

Buist, Ron

ISBN 10

0864923651

ISBN 13

9780864923653

Tags

Business, Company Profiles

Abstract

"Ron Buist's business memoir reveals the whole story of Roll Up the Rim to Win, from the eureka moment in 1986 to the no-frills contest's status as a defining feature of Canadian life. It also explains how the Tim Hortons habit of listening to customers inspired the popular Based on a True Story TV commercials. By sharing his experience, Buist, offers a behind-the-scenes look at how a simple business became a Canadian icon."--Jacket.

Description

Genre/Form: Biography
Biographies
Named Person: Ron Buist; Ron Buist
Material Type: Biography
Document Type: Book
All Authors / Contributors: Ron Buist
ISBN: 0864923651 9780864923653
OCLC Number: 52704047
Description: 218 p. : ill. ; 24 cm.
Contents: Prologue: Walking Miss Lillian to the Top of the Hill --
Ch. 1. Grabbing the Tall of a Comet --
Ch. 2. In the Beginning: Who Put the Dough in the Donuts? --
Ch. 3. "We Were All Like Family" --
Ch. 4. Going Coast to Coast --
Ch. 5. My Partners, the Store Owners --
Ch. 6. Roll Up the Rim to Win: Eight Years to an Instant Idea --
Ch. 7. Broadcasting the Brand --
Ch. 8. The True Stories Behind the True Stories --
Ch. 9. Changing Times --
Ch. 10. Building Memories: The Tim Norton Children's Foundation --
Ch. 11. Summarizing Success.
Responsibility: Ron Buist.

Number of Copies