Personal Transformation, Theory, Social Psychology & Interactions, Essays, Journalism & Nonfiction, Behavioral Sciences, Popular Culture 

Brings together, for the first time, the best of Gladwell's writing from The New Yorker in the past decade, including: the bittersweet tale of the inventor of the birth control pill; the dazzling inventions of the pasta sauce pioneer Howard Moscowitz; spotlighting Ron Popeil, the king of the American kitchen; and the secrets of Cesar Millan, the "dog whisperer." Gladwell also explores intelligence tests, ethnic profiling and "hindsight bias," and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate. 

Genre/Form: Essays
Periodicals
Document Type: Book
All Authors / Contributors: Malcolm Gladwell
ISBN: 9780316075848 0316075841 9780316076203 0316076201
OCLC Number: 318879252
Notes: Previously published in the New Yorker.
Description: xv, 410 pages ; 21 cm.
Contents: pt. 1. Obsessives, pioneers, and other varieties of minor genius. The pitchman : Ron Popeil and the conquest of the American kitchen --
The ketchup conundrum : Mustard now comes in dozens of different varieties. Why has ketchup stayed the same? --
Blowing up : How Nassim Taleb turned the inevitability of disaster into an investment strategy --
True colors : Hair dye and the hidden history of postwar America --
John Rock's error : What the inventor of the birth control pill didn't know about women's health --
What the dog saw : Cesar Millan and the movements of mastery --
pt. 2. Theories, predictions and diagnoses. Open secrets : Enron, intelligence, and the perils of too much information --
Million-dollar Murray : Why problems like homelessness may be easier to solve than to manage --
The picture problem : Mammography, air power, and the limits of looking --
Something borrowed : Should a charge of plagiarism ruin your life? --
Connecting the dots : The paradoxes of intelligence reform --
The art of failure : Why some people choke and others panic --
Blowup : Who can be blamed for a disaster like the Challenger explosion? No one, and we'd better get used to it --
pt. 3. Personality, character, and intelligence. Late bloomers : Why do we equate genius with precocity? --
Most likely to succeed : How do we hire when we can't tell who's right for the job? --
Dangerous minds : Criminal profiling made easy --
The talent myth : Are smart people overrated? --
The new-noy network : What do job interviews really tell us? --
Troublemakers : What pit bulls can teach us about crime.
Series Title: New York Times best sellers.
Responsibility: Malcolm Gladwell.