Marketing : target consumers

Type
Audio/Visual
Authors
Marcom Projects; ( Access Media; )
 
Category
Audio-Visual Media  [ Browse Items ]
Publication Year
2005 
Publisher
Marcom Projects, United States 
Volume
1 DVD Video 
Duration
26 minutes 
Subject
Marketing. Marketing -- Study and teaching. Consumers -- Research. 
Abstract
The Standard Deviants explain how to reach your target market by knowing about your product and the consumers you are trying to reach. This program introduces the very important concepts of the P's to marketing - product, price, place, and promotion. 
Description
Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Access Media.; Marcom Projects.
OCLC Number: 225054398
Notes: Produced by Access Media Group.
Region 4 DVD. Colour recording system: PAL.
Description: 1 videodisc (DVD) (26 min.) : sound, color ; 4 3/4 in. 
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